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Fractional CRO/Head of Sales...I work with leadership teams to fix the conditions that drive sustainable revenue growth. With 15+ years in commercial leadership and transformation, I specialise in situations where growth has stalled, become inconsistent, or relies too heavily on individual performance. I focus on aligning leadership, making the hard calls, and turning strategy into real commercial momentum.
Superpowers
Growth diagnosis: I identify where revenue is actually breaking down across leadership, proposition, and execution, including the people and structure decisions most teams avoid
Trapped revenue: I unlock under-realised value within existing client relationships, building the account disciplines and commercial conversations that turn good clients into growing ones
Strategy into execution: I create clear operating rhythms, accountability, and focus so that commercial decisions translate into pipeline discipline and predictable performance
If growth feels harder than it should, I help leadership teams reset focus and unlock momentum quickly. Happy to connect for a conversation.
Career summary
An overview of experience, engagement and style